Development of Scales for the Measurement of Executive Green Leadership and Exploration of Its Antecedents

Drawing on the existing research green leadership, this paper first examines concept and structure of executive leadership develops a preliminary scale to measure leadership. The confirmatory factor analysis is adopted verify revise scale. results show that person are two main structures developed in good reliability validity. After data analysis, then explores antecedents factors such as corporate executives’ internal moral identity, conscientiousness, pro-environmental intention, command-based environmental regulation, market-based image have significant positive correlation with while their short-term orientation has negative This defines corresponding for measuring it, improve scholars’ managers’ understanding